Wednesday, April 25, 2007

Friday Collection

At the end of class this Friday, I will collect any notes about individual countries that you want to use on the final exam. These notes will be passed back to you on Monday along with the final exam and are the only notes that you will be able to use on that test.

Thursday, April 5, 2007

Country Presentation Rubric

The grading for the country presentations will be as follows - possible points are shown:

1. Basic Demographics were given - 5
2. The Cultural/Social environment was discussed - 5
3. The Political/Regulatory environment was discussed - 10
4. Consumer Trends were discussed - 10
5. Current News Items were discussed -20
6. Marketing Opportunities were explained - 20
7. Appropriate use of visuals - 10
8. Presentation uses the allotted amount of time (not less than 7 minutes; not more than 10 minutes) - 20

A Template for Country Information

A template that can be used to hold information from the country presentations can be found here. Print one copy for each country and you can use these forms - and only these forms - as a reference on the final.

Wednesday, April 4, 2007

Chapter 16 slides

The slides for Chapter 16 - the last in the book - can be found here.

Chapter 15 slides

The slides for Chapter 15 can be found here.

Thursday, March 29, 2007

Chapter 14 slides

The slides for Chapter 14 can be found here.

NOTE: Case 13.2 (originally scheduled for discussion on 3/30) is being moved to 4/2/07.

Tuesday, March 27, 2007

Syllabus Changes

The addendum to the syllabus, and lesson plan for the remainder of the semester, can be found here.

Chapter 12 slides

The slides for Chapter 12 can be found here.

Chapter 13 slides

The slides for chapter 13 can be found here.